Month: April 2020

Why Digital and Brand Marketing are More Important Than Ever

The state of the current economy has made it easier than ever for people to start their own business. With so many businesses springing up in every sector, it’s easy for your business to be lost in a densely populated area. To avoid being lost in the crowd, many businesses have started depending on the […]

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How to Build your SEO Dream Team

Building your search engine optimization dream team is a crucial aspect to making the most out of your business. By increasing your online presence and climbing up the search engine results page more and more traffic will come your way, and in turn more customers are likely to spend money with your company. There are […]

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User-Generated Content: 9 Advantages 7 Challenges

The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to video. In theory, it also increases brand-consumer interaction. Plus, every consumer with a smartphone is a content creator now, which means marketers have a […]

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Sustainable SEO is Strategic, Not Tactical

Digital marketing in the modern space is not just technical search engine optimization (SEO) or tactics. It’s the strategy of understanding who your sales targets are and aligning the marketing needs so editorial and content creation can target those people at the key moments of the consumer decision journey (awareness, consideration, evaluation, and purchase). When […]

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