The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to video. In theory, it also increases brand-consumer interaction. Plus, every consumer with a smartphone is a content creator now, which means marketers have a […]
Sustainable SEO is Strategic, Not Tactical
Digital marketing in the modern space is not just technical search engine optimization (SEO) or tactics. It’s the strategy of understanding who your sales targets are and aligning the marketing needs so editorial and content creation can target those people at the key moments of the consumer decision journey (awareness, consideration, evaluation, and purchase). When […]