The power of the internet has opened many horizons for small businesses to gain more customers and increase their profit. Before the internet, most advertisements were done by flyers or pieces in the local newspaper but that is no longer needed in the twenty-first century, almost all businesses utilize social media platforms like Facebook or […]
Why Gaming Marketing is so Successful
Gaming. It has become a staple of modern society. Our culture has seen it grown from simple arcade games to a massive industry that spans the world. It has birthed its own type of sport that has formed millions upon millions of fans. It is one of the most lucrative and consistent industries in the […]
How to Build a Positive Reputation for your New Company
One of the hardest parts about starting a new company is making it past the initial quarter in terms of survival. Most businesses fail in their first quarter for a number of reasons. Be that poor management, insufficient funding or lack of customer base. Another element that people don’t take into account when trying to […]
Why Confidence Is Key to Success in a Board Room
For those of you who are familiar with the business world, you will know the huge importance of the decisions made based on your work in the boardroom. Making and presenting pitches for business ideas or products can be totally dependent on your confidence. A candidate who lacks confidence can have a serious impact on […]
Digital Signage: Why it Works and How to Use It
In the current world, technology has solidified its place in our society and changed the way almost every business functions on a day to day basis. This includes the field of marketing and advertising, more so than most other fields. Any company that is not utilising the new digital landscape to get their advertising done […]
How to Create an Effective and Targeted Marketing Campaign
The importance of a high-quality marketing campaign is unlike any other factor when it comes to effective advertising. Without spending the proper time and investment into ensuring you direct your marketing at the correct audiences and in the correct manner, you could be seriously damaging your business chances. Your marketing campaign could consist of online […]
How Marketing can be Used to Spread Awareness and Incite Change
Marketing often gets a mixed response from the general public. A lot of people simply associate it with advertisements and capitalism. It has a bad rep for being nothing more than trying to trick people into buying things and staying tried to the shackles of capitalism. But there is another side to marketing that is […]
How Consumer Awarness has Affected the Marketing Landscape
In the modern world, the consumer has become more powerful than the corporation. With this power, the consumer has become more and more concerned with how their product is manufactured or cultivated. This rise of consumer thoughtfulness has correlated with a new production of exposes of the meat and clothing industries, this growth in the […]
How Automotive Companies Dominate the World of Marketing
If you have a television, as I’m sure you do, I think you’ll agree that the amount of car adverts shown is… overwhelming to say the least. From BMW to Citroen, they are literally everywhere, on pretty much every channel. This begs the question, why is this the case? Why do automotive companies dominate the […]
Why Digital and Brand Marketing are More Important Than Ever
The state of the current economy has made it easier than ever for people to start their own business. With so many businesses springing up in every sector, it’s easy for your business to be lost in a densely populated area. To avoid being lost in the crowd, many businesses have started depending on the […]