Business

How Your Business can Use TikTok to Boost Sales

The success of the new social media platform TikTok is very well known with millions of users all over the world it provides a marketing opportunity for many businesses to help spread the word about the services they are offering as well as raising awareness of your company’s existence. The great thing about TikTok is […]

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User-Generated Content: 9 Advantages 7 Challenges

The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to video. In theory, it also increases brand-consumer interaction. Plus, every consumer with a smartphone is a content creator now, which means marketers have a […]

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