Gaming has become more mainstream over the years, with some of the most popular YouTubers being gameplay channels or game reviewers, such as PewDiePie with 107 million subscribers. With such a large platform to showcase their products, the sales of gaming hardware companies have gone through the roof, and people are scrambling to get the […]
Wristbands Vs Hats: What Apparel Works Best for Marketing?
Any business owner knows that the most important part of running a successful business is getting your name out there. You could offer the best product or the best service, but if nobody knows about your business then there is still every chance that you can fail. There are plenty of advertising methods that you […]
User-Generated Content: 9 Advantages 7 Challenges
The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to video. In theory, it also increases brand-consumer interaction. Plus, every consumer with a smartphone is a content creator now, which means marketers have a […]