The power of the internet has opened many horizons for small businesses to gain more customers and increase their profit. Before the internet, most advertisements were done by flyers or pieces in the local newspaper but that is no longer needed in the twenty-first century, almost all businesses utilize social media platforms like Facebook or […]
How to Create an Effective and Targeted Marketing Campaign
The importance of a high-quality marketing campaign is unlike any other factor when it comes to effective advertising. Without spending the proper time and investment into ensuring you direct your marketing at the correct audiences and in the correct manner, you could be seriously damaging your business chances. Your marketing campaign could consist of online […]
How Consumer Awarness has Affected the Marketing Landscape
In the modern world, the consumer has become more powerful than the corporation. With this power, the consumer has become more and more concerned with how their product is manufactured or cultivated. This rise of consumer thoughtfulness has correlated with a new production of exposes of the meat and clothing industries, this growth in the […]
User-Generated Content: 9 Advantages 7 Challenges
The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to video. In theory, it also increases brand-consumer interaction. Plus, every consumer with a smartphone is a content creator now, which means marketers have a […]