Any business owner knows that the most important part of running a successful business is getting your name out there. You could offer the best product or the best service, but if nobody knows about your business then there is still every chance that you can fail. There are plenty of advertising methods that you […]
User-Generated Content: 9 Advantages 7 Challenges
The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to video. In theory, it also increases brand-consumer interaction. Plus, every consumer with a smartphone is a content creator now, which means marketers have a […]