CPA

How Consumer Awarness has Affected the Marketing Landscape

In the modern world, the consumer has become more powerful than the corporation. With this power, the consumer has become more and more concerned with how their product is manufactured or cultivated. This rise of consumer thoughtfulness has correlated with a new production of exposes of the meat and clothing industries, this growth in the […]

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How Automotive Companies Dominate the World of Marketing

If you have a television, as I’m sure you do, I think you’ll agree that the amount of car adverts shown is… overwhelming to say the least. From BMW to Citroen, they are literally everywhere, on pretty much every channel. This begs the question, why is this the case? Why do automotive companies dominate the […]

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