Simple hacks for Twitter Marketing There is a possibility that you might be doing very well on Twitter and getting a lot of engagements on your posts, but if you have not a massive follower’s list on it, then you still need to improve a lot. If a person is thinking of improving his or […]
2016 Video Marketing Trends: Insights & Predictions From 16 Experts
Expert Comments On Video Marketing Trends 2016 Video marketing trends keep changing every year. Last year, 2015 introduced to us many of the new trends, the impact of which can and will be felt in the coming years. Last year, in July, YouTube announced that around 400 hours of video are uploaded on the site […]
User-Generated Content: 9 Advantages 7 Challenges
The idea of co-opting content from consumers for marketing purposes may initially be appealing to brands in part because it’s a cheap way to source content, particularly when it comes to video. In theory, it also increases brand-consumer interaction. Plus, every consumer with a smartphone is a content creator now, which means marketers have a […]
Sustainable SEO is Strategic, Not Tactical
Digital marketing in the modern space is not just technical search engine optimization (SEO) or tactics. It’s the strategy of understanding who your sales targets are and aligning the marketing needs so editorial and content creation can target those people at the key moments of the consumer decision journey (awareness, consideration, evaluation, and purchase). When […]