Amazon is arguably one of the most popular and thriving businesses that exist today. It would be difficult to find someone that doesn’t regularly use Amazon’s services due to the sheer variety of things that they offer. Not only does Amazon promise fast delivery for all of our needs at any time, but it also offers music and video streaming services. Even if you are someone that doesn’t regularly use amazon, you have definitely heard of them. But why is that?
Amazon has managed to make its way onto most media platforms and also into some of the most popular movies and TV shows. This is because Amazon has a fantastic marketing team, that makes sure that they are always on top of their game and continue to be one of the most visited sites on the internet right now.
If you are someone who owns a small business or you’re thinking of starting a business, then you may be wondering whether or not it is possible to compete with the dedicated marketing department that Amazon has.
Here is a list of some of the marketing techniques that Amazon uses and how you can use them in order to compete with the business.
Again, if you have heard of Amazon as a company, it is likely that you have encountered one of their sale days or ongoing offers. They have a few sale days every year, the most popular being Prime day which sees thousands of some of their most popular products on sale for a margin of the price. They also take part in Black Friday, which once again results in many of their products being sold at incredibly cheap prices. This may not appear to be a traditional way of marketing, but it is one of the best marketing techniques that Amazon utilizes. Events like these have a lot of people talking about Amazon in the upcoming days, so the website ends up getting a lot of traffic which in return improves its position among the search results.
If you are someone that operates a business and has a website, you may benefit from having your own kind of sale. The sale does not necessarily have to be to the degree of Amazon’s, but it would benefit you to have a sale that a lot of people would talk about. It may also be a good way to shift any stock that is not selling easily.
Another technique that Amazon uses in order to improve their client base is partnerships and advertisements on Youtube. They will often reach out to a content creator on youtube and ask them to promote Amazon, in exchange for some money for their video content. If you are someone who owns a small business, then it is unlikely that you’ll have the funds to do this. However, you can still use youtube to your advantage. Something that you can do is make an advert of some sort and then upload it to a youtube channel. You can then share this video on your social media and gain some attention. If you are worried about your video not getting enough views, then you could always consider buying YouTube views from companies like themarketingheaven.com. Buying views is a very common practice for a lot of companies, as buying views means that advertisements grow in popularity and more people can see your videos. If a video already has a substantial amount of views, then it is bound to gain the interest of some possible customers.