Simple hacks for Twitter Marketing There is a possibility that you might be doing very well on Twitter and getting a lot of engagements on your posts, but if you have not a massive follower’s list on it, then you still need to improve a lot. If a person is thinking of improving his or […]
2016 Video Marketing Trends: Insights & Predictions From 16 Experts
Expert Comments On Video Marketing Trends 2016 Video marketing trends keep changing every year. Last year, 2015 introduced to us many of the new trends, the impact of which can and will be felt in the coming years. Last year, in July, YouTube announced that around 400 hours of video are uploaded on the site […]
Why Confidence Is Key to Success in a Board Room
For those of you who are familiar with the business world, you will know the huge importance of the decisions made based on your work in the boardroom. Making and presenting pitches for business ideas or products can be totally dependent on your confidence. A candidate who lacks confidence can have a serious impact on […]
How Marketing can be Used to Spread Awareness and Incite Change
Marketing often gets a mixed response from the general public. A lot of people simply associate it with advertisements and capitalism. It has a bad rep for being nothing more than trying to trick people into buying things and staying tried to the shackles of capitalism. But there is another side to marketing that is […]
How Automotive Companies Dominate the World of Marketing
If you have a television, as I’m sure you do, I think you’ll agree that the amount of car adverts shown is… overwhelming to say the least. From BMW to Citroen, they are literally everywhere, on pretty much every channel. This begs the question, why is this the case? Why do automotive companies dominate the […]
70% Of Consumers Want More Personalized Shopping Experiences
The modern-day marketer is often faced with several obstructions that he or she must overcome. They are given tasks that need to be done for the welfare of their firms. When we are enjoying our vacations with our families, they remain busy plotting and planning agendas and ways to achieve them, as holidays mean that […]
Sustainable SEO is Strategic, Not Tactical
Digital marketing in the modern space is not just technical search engine optimization (SEO) or tactics. It’s the strategy of understanding who your sales targets are and aligning the marketing needs so editorial and content creation can target those people at the key moments of the consumer decision journey (awareness, consideration, evaluation, and purchase). When […]