Marketing

Why Confidence Is Key to Success in a Board Room

For those of you who are familiar with the business world, you will know the huge importance of the decisions made based on your work in the boardroom. Making and presenting pitches for business ideas or products can be totally dependent on your confidence. A candidate who lacks confidence can have a serious impact on […]

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70% Of Consumers Want More Personalized Shopping Experiences

Female friends shopping

The modern-day marketer is often faced with several obstructions that he or she must overcome. They are given tasks that need to be done for the welfare of their firms. When we are enjoying our vacations with our families, they remain busy plotting and planning agendas and ways to achieve them, as holidays mean that […]

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Sustainable SEO is Strategic, Not Tactical

Digital marketing in the modern space is not just technical search engine optimization (SEO) or tactics. It’s the strategy of understanding who your sales targets are and aligning the marketing needs so editorial and content creation can target those people at the key moments of the consumer decision journey (awareness, consideration, evaluation, and purchase). When […]

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