Mobile App Usage Forecast: Consumers Will Spend More Time, Money In 2015

By Patrick Hong

New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.

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Content Marketing Strategy Essentials For Brands

By Danny Goodwin

Make your content marketing strategy and ROI more effective with this essential reading on audiences, ideation, formats, and analysis.

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Introducing Momentology's Content Marketing Strategy Guide

By Danny Goodwin

What you need to know to develop or enhance a consumer-centric content strategy that reaches, engages, and persuades consumers at key moments.

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What Loyalty Marketers Can Learn From Dating

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

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Oscar 2015 Marketing Predictions

By Lisa Lacy

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

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Awards Shows Offer 4 Marketing Moments For Brands To Seize

By Lisa Lacy

Awards shows offer specific moments for authentic, smart brands to create meaningful connections with millions of viewers.

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Heineken Video Stunt Woos U.S.-Based Champions League Fans

By Lisa Lacy

The video is part of a broader effort from the Dutch beer brand to connect with the 90 million fans of European football who live in the U.S.

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Facebook Marketing Essentials For Brands

By Danny Goodwin

Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.

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