The state of the current economy has made it easier than ever for people to start their own business. With so many businesses springing up in every sector, it’s easy for your business to be lost in a densely populated area. To avoid being lost in the crowd, many businesses have started depending on the use of digital and brand marketing. Correctly utilizing digital and brand marketing is the difference between a failing or thriving business.
What is digital marketing?
Digital marketing is very much the product of the 21st century and utilizes social media and technology as a way of reaching out to consumers. This method has only grown in popularity due to its potential to reach millions of people very effectively, unlike a lot of physical advertisements that can be easily missed in the hustle and bustle of daily life. Here are a few examples of digital marketing methods that people use.
Content marketing is a method that businesses use to target a specific audience. This is a step away from usual spam content and focuses on the use of blogs and other websites in order to push their business into the market. This will usually be done with catchy titles that capture the attention of people who are searching for information that falls under keywords related to your business, this is a very common way people have been boosting their business popularity and has become a crucial part of any businesses advertising techniques.
Search Engine Marketing
Search engine marketing is one of the more pricey methods of digital marketing as it consists of buying ad space on popular websites. It’s really a case of the more you pay, the better advertising you get. You can pay for spaces on popular search engines such as Google and have your business appear at the top of any search that relates to your business, once again through the use of keywords. You can usually recognize a SEM as soon as you look through your search results as they will appear differently than other posts.
Social media has become a key tool for any small or large business as it is the best and easiest way to build relationships with customers. Social media is especially utilized by small business, such as stonefoot, as it is a cheap and effective method. The use of social media is the most popular form of digital marketing as it is one of the only forms of digital marketing that allows a business to have direct content with possible consumers. Being able to add that level of personality to your business makes it far more appealing to any customers. The use of social media can also help improve the way that you run your business as it allows customers to leave feedback, this is not usually the case for other advertising techniques as there is not that opportunity for conversation.
Pay per click
Pay per click is one of the most taboo methods of digital marketing yet one of the most effective on the market. This method consists of paying for websites to include a link to your product, for every click the business has to pay a small fee for advertising. This is a sure way for your product and services to gain some attention, however, it is not always a reliable method as once people click on your site, it is not certain that they will stick around. However, the fees that you have to pay are quite cheap so it’s worth using.
Email marketing is not as effective as it once was as its usually filed under spam for most emails. However, this marketing method consists of keeping in contact with any customers through email. Email allows businesses to send special offers and good deals to current and potential customers. Drafting and sending an email is also completely free, so it would be a wasted opportunity to not try it out as a means of engaging with customer bases. Emails are a great way to give people more in-depth descriptions of what your business has to offer.
Brand marketing is adding identity to your brand. A brand is far more than just its product, its a set of values and ideas that you think that your brand should be associated with. Brand marketing always allows you to add a bit of yourself to your company, which makes your product or service more appealing to a wider customer base. It’s all the unique features that make your brand stand out in the market. Examples of brand marketing are picking a unique name, logo and slogan that really stands out from any competitors. Brand marketing is really selling the concept of your brand to your target audience by highlighting any aspects that may make it stand out and really represents what you as a brand stand for.
The use of digital marketing and brand marketing as absolutely essential when it comes to owning and running any business. In this day and age, the product is not enough to make you stand out and you really need to depend on your skills in both branding and marketing to really make your business stand out on the current market. Remember to have a good brand, but also good advertising.