Here’s how the multinational conglomerate GE is using storytelling to reach consumers, connect with new audiences, and incorporate new digital platforms.
Read moreHalloween Marketing Tricks & Treats: Stats, Strategies & Scary Good Content
Halloween is a billion-dollar industry. In 2013, the National Retail Federation (NRF) estimated that 158 million Americans would be participating in Halloween festivities, spending a total of $6.9 billion. This year’s spending is forecast to be even higher. The NRF forecast that total US…
Read more10 Brands Optimizing, Uncovering & Creating Moments That Matter
Brands that can identify and capitalize on untapped moments in the lives of consumers and make them matter are the brands that will distance themselves from the competition. Speaking at SMX East in New York City, Jeffrey K. Rohrs, VP, Marketing Insights, ExactTarget, discussed how the funnel is…
Read more6 Ways Brands Turn Beyonce & Apple Products Into Successful Real-Time Marketing
In the “Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing,” panel on Day 1 of Advertising Week in New York, Chris Kerns, director of analytics and research at social marketing platform Spredfast, noted real-time marketing doesn’t get a lot of love in the press – and it…
Read moreCreating Healthy Content for Your Audiences
Health care content marketing can be extremely challenging. With so many rules and regulations that need to be followed from a digital perspective, it can be difficult at times to find the right balance between content that engages and educates your audience, but also follows the high level of…
Read moreSocial Login Adoption By Consumers 'Exploding' [Survey]
Consumer identity management platform Gigya has released its State of Consumer Privacy and Personalization survey, which found social login adoption is “exploding” in part because consumers want transparency, relevance, and convenience when sharing data with brands. And, as a result, more…
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