What Loyalty Marketers Can Learn From Dating

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

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Creating Awareness With Content

By Erin Everhart

Content needs to tell a story and tie back to your brand so consumers can relate the content they read with the products you sell.

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3 Tips To Win Ecommerce Consumer Loyalty

By Patrick Hong

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

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The 3 Ps Of Better Email Marketing Campaigns

By Lisa Lacy

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

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7 Steps To A Customer-Centric Content Scorecard

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

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Ultimate Digital Marketing Campaign Template For 2015

By Danny Goodwin

This digital marketing campaign template will help improve your email, paid search, organic search, social, and content efforts in 2015.  

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4 Email Marketing Campaigns That Really Delivered In 2014

By Danny Goodwin

These well-executed 2014 email marketing campaigns targeted readers when they were ready for conversion and overwhelmed readers with value.

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