Email / CRM | momentology

What Loyalty Marketers Can Learn From Dating

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

Content needs to tell a story and tie back to your brand so consumers can relate the content they read with the products you sell.

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

This digital marketing campaign template will help improve your email, paid search, organic search, social, and content efforts .

These well-executed email marketing campaigns targeted readers when they were ready for conversion and overwhelmed readers with value.