Audience Optimization: Giving Your Audience What It Wants

By Christopher Hart

Audience optimization helps you understand what digital consumers want, in the language they use, so you can reach them at the moments they need you.

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What Loyalty Marketers Can Learn From Dating

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

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3 Tips To Win Ecommerce Consumer Loyalty

By Patrick Hong

Brands that listen and personalize their services, communications, and incentives, will give themselves the best chance of winning consumer hearts.

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38 Surprising Valentine’s Day Statistics Marketers Will Love

By Patrick Hong

Valentine’s Day isn’t just for couples. Here are the consumer spending stats and facts marketers need to know about the most romantic holiday.

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In-store Retailers Struggle To Keep Up With Price Expectations Of Online Shoppers

By Patrick Hong

Electronic Service Labels (ESLs) may offer retailers the opportunities to integrate and improve in-store consumer shopping experiences.

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Pinterest Searches For More Male Users

By Danny Goodwin

In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.

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Nordstrom Delights Consumers With Technology

By Patrick Hong

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

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Argos Case Study: Mapping The Consumer Journey To Purchase

By Patrick Hong

This case study examines how Argos reaches, influences, and engages consumers via digital channels throughout the online purchase journey.

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