From Social Presence To Social Selling: 5 Tips For Making The Leap

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

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Facebook Video vs. YouTube: Which Is A Better Investment For Brands?

By Greg Jarboe

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

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Social Media Usage By Teens: The Dangers of Drawing Wrong Conclusions

By Andrew Smith

Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?

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Mastering Facebook Images To Increase Consumer Engagement

Images are a superb way to connect to your consumers on Facebook. But everyone does it. Here’s how to whip your brand’s Facebook images into shape.

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Ultimate Digital Marketing Campaign Template For 2015

By Danny Goodwin

This digital marketing campaign template will help improve your email, paid search, organic search, social, and content efforts in 2015.  

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7 Most Successful Social Media Campaigns Of 2014

By Danny Goodwin

Brands pushed the boundaries of social media to score the year’s biggest wins in creating awareness among consumers and building a loyal community.

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Amplifying Video Content With Social Media To Improve Discoverability

By Greg Jarboe

Improve your video marketing strategy by identifying “super-sharers” in your audience to help build a community around your content.

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Brands Consumers Love: Dove, Friskies Top Hootsuite's Inaugural 'Love List'

By Lisa Lacy

Hootsuite’s Love List is a monthly report that measures and ranks brands based on social media mentions, sentiment, and social conversations.

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