Finance Brands & Social Media: Consumers Expect More

By Patrick Hong

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

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From Social Presence To Social Selling: 5 Tips For Making The Leap

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

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Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?

By Lisa Lacy

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

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18 New Content Marketing Rules

By Lisa Lacy

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.

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Content Marketing Strategy Essentials For Brands

By Danny Goodwin

Make your content marketing strategy and ROI more effective with this essential reading on audiences, ideation, formats, and analysis.

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Facebook Marketing Essentials For Brands

By Danny Goodwin

Boost your Facebook marketing strategy and ROI with this essential collection of stories on data, audience, content, advertising, and analysis.

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Mardi Gras: A Missed Marketing Moment For Brands

By Lisa Lacy

Both local and national brands use the Mardi Gras celebration to push out social content, but could they do more to connect with consumers?

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