Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.
Read moreHooked On Smartphones: 23 Compelling Mobile Consumer Statistics
By Patrick Hong
A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.
Read moreWhat Google Analytics Can Tell You About Your Facebook Strategy
By Mark Hansen
Improve Facebook marketing strategies by using Google Analytics to track Facebook users and their engagement with your website.
Read more4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base
Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.
Read moreWhy Connected Devices Could Revolutionize Health Care
By Patrick Hong
What will the introduction of connected devices bring to the health care industry, and why should brands and providers adapt to the imminent change?
Read more14 Fitness Brands Targeting Consumers Who Made New Year's Resolution To Lose Weight
By Lisa Lacy
Plenty of fitness brands are working (out) hard to hone digital content that appeals to as many consumers with weight loss resolutions as possible.
Read moreTop 4 Challenges Of Health Care Content Marketing
Here are four of the biggest challenges of content marketing in health care, along with some tips that can help the process run more smoothly.
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