The Dangers Of Industry Disruption: Why Brands Must Think Like Startups

By Lisa Lacy

Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.

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Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

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What Google Analytics Can Tell You About Your Facebook Strategy

By Mark Hansen

Improve Facebook marketing strategies by using Google Analytics to track Facebook users and their engagement with your website.

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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

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Why Connected Devices Could Revolutionize Health Care

By Patrick Hong

What will the introduction of connected devices bring to the health care industry, and why should brands and providers adapt to the imminent change?

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14 Fitness Brands Targeting Consumers Who Made New Year's Resolution To Lose Weight

By Lisa Lacy

Plenty of fitness brands are working (out) hard to hone digital content that appeals to as many consumers with weight loss resolutions as possible.

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Top 4 Challenges Of Health Care Content Marketing

By Victoria Edwards

Here are four of the biggest challenges of content marketing in health care, along with some tips that can help the process run more smoothly.

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