Build Loyalty | momentology

Marketing's Next Phase: Your Product Is Your Marketing

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

Someone on your team needs to lead the way on immersive digital user experience. How could it work and what would a UX marketer lead on?

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?