Marketing's Next Phase: Your Product Is Your Marketing

By Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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Is It Time To Add A Digital UX Marketer To Your Team?

Someone on your team needs to lead the way on immersive digital user experience. How could it work and what would a UX marketer lead on?

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User-Generated Content: 9 Advantages & Challenges

By Lisa Lacy

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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Why Advertising Must Be More Consumer-Centric

By Patrick Hong

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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10 Remarkable Influencer Marketing Facts

By Lisa Lacy

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

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From Social Presence To Social Selling: 5 Tips For Making The Leap

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

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Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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