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10 Remarkable Influencer Marketing Facts

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

Multiple local and national brands are tweeting from parades and sharing content like recipes to get into the Mardi Gras spirit.

In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

Start bringing your brand and stories to life by refocusing your Facebook marketing efforts on the content consumers want to see.