10 Remarkable Influencer Marketing Facts

By Lisa Lacy

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

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From Social Presence To Social Selling: 5 Tips For Making The Leap

Brands must strategically curate the right social ambiance and guide it for maximum selling effectiveness. Here’s how.

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Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?

By Lisa Lacy

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

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Lowe's Has Nailed The Art Of Content Repurposing

By Kelly Wrather

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

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10 Brands Ready For Mardi Gras 2015

By Lisa Lacy

Multiple local and national brands are tweeting from parades and sharing content like recipes to get into the Mardi Gras spirit.  

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Pinterest Searches For More Male Users

By Danny Goodwin

In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.

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Facebook Video vs. YouTube: Which Is A Better Investment For Brands?

By Greg Jarboe

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

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10 Facebook Content Marketing Dos & Don'ts For Brands

By Kelly Wrather

Start bringing your brand and stories to life by refocusing your Facebook marketing efforts on the content consumers want to see.

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