Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?

By Lisa Lacy

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

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Audience Optimization: Giving Your Audience What It Wants

By Christopher Hart

Audience optimization helps you understand what digital consumers want, in the language they use, so you can reach them at the moments they need you.

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CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

By Patrick Hong

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

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The 3 Ps Of Better Email Marketing Campaigns

By Lisa Lacy

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

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5 Reasons Why Marketing Must Fundamentally Change

By Patrick Hong

Senior marketers believe reform is necessary to support the integrated, omnichannel activities required to understand today’s complex consumers.

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Nordstrom Delights Consumers With Technology

By Patrick Hong

Nordstrom is using integrated technologies to provide an exceptional customer experience, and winning over consumers at crucial moments.

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5 Ways To Stay Ahead Of The Marketing Technology Wave

Using marketing technology to harness data, measure digital advertising performance, and quantify results will allow marketers to thrive in 2015.

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Apple Watch Brings Hyperlocal Advertising To Consumers' Wrists

By Patrick Hong

With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?

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