Performance Marketing

5 Reasons Customer Lifetime Value Is The Must-Track Metric

Incredible advances in affordable, real-time, big data analytics solutions will help elevate CLV to the status of Golden Metric.

30% Of Shoppers Leave Ecommerce Sites In Less Than 1 Minute

By Danny Goodwin

Ecommerce sites only have seconds to capture and engage their consumers and move them further down the conversion path.

In-House & Outsourced Affiliate Marketing: Getting The Best Of Both Worlds

Here’s a case for moving away from third-party affiliate marketing platforms to building in-house resources. But is there a third way forward?

Defining Affiliate Marketing

Affiliate marketing is still growing and will be an interesting year. What’s been going on in the sector and what may happen next year?

Performance Marketing: 4 Key Metrics For Brands

These essential performance marketing metrics help determine how campaigns are performing, how spend can be optimized, and success or failure.

Bottom-Line ROI – Support from Affiliate Marketing

By Chris Johnson

Today’s affiliate space is throwing up some impressive figures. A recent UK market study by the IAB and PwC showcased the affiliate and lead generation market as a £14 billion revenue generator – one that paid out over a billion pounds in commissions and expenditure to affiliates. Forrester is…