Marketing's Next Phase: Your Product Is Your Marketing

By Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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Is It Time To Add A Digital UX Marketer To Your Team?

Someone on your team needs to lead the way on immersive digital user experience. How could it work and what would a UX marketer lead on?

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What Is SEO Now, In 2015?

By Danny Goodwin

SEO is critical for your brand or business to be found at the moments when consumers are searching for things you sell or know lots about.

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Mobile App Usage Forecast: Consumers Will Spend More Time, Money In 2015

By Patrick Hong

New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.

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Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

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CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

By Patrick Hong

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

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Gap Hopes To Mesmerize Consumers With Instagram Micro-Series

By Patrick Hong

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

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The 3 Ps Of Better Email Marketing Campaigns

By Lisa Lacy

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.

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