Mobile & Apps | momentology

Marketing's Next Phase: Your Product Is Your Marketing

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

Someone on your team needs to lead the way on immersive digital user experience. How could it work and what would a UX marketer lead on?

SEO is critical for your brand or business to be found at the moments when consumers are searching for things you sell or know lots about.

New research reveals why continual innovation by brands in the app space is crucial for consumers to stay engaged with the apps they’re using.

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

The Gap’s 12-part 15-second micro-series seeks to maximize the storytelling and engagement potential of audiences on Instagram.

Brands can send more effective emails to consumers simply by making sure those messages are portable, personal, and prescriptive.