In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.
Read moreTweets In Google Search: 4 Ways Brands Can Increase Visibility
As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?
Read moreCheck Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson
By Patrick Hong
Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.
Read moreThe CMO's Guide To Forecasting SEO ROI
By Kirsty Hulse
Forecasting ROI is crucial before investing in SEO. Make sure you have defined measurable objectives and understand the size of the opportunity.
Read moreFinance Brands & Social Media: Consumers Expect More
By Patrick Hong
The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.
Read moreUser-Generated Content: 9 Advantages & Challenges
By Lisa Lacy
User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?
Read moreWhy Advertising Must Be More Consumer-Centric
By Patrick Hong
One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.
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