Someone on your team needs to lead the way on immersive digital user experience. How could it work and what would a UX marketer lead on?
Read moreUse Google Analytics To Find Out Why People Leave Your Website
By Mark Hansen
You’re seeing lots of visitors come to your site, but they aren’t sticking around or converting to customers and contributing revenue. Now what?
Read more3 Reasons Brands Should Invest More in UX Design Now
By Larry Marine
A one-time investment in user experience design will pay for itself by increasing conversions, revenue, and brand loyalty.
Read moreWhy User Experience Defines Your Brand
By Larry Marine
Couple a UX strategy with a great UX design to achieve a brandable UX design. Only then will UX become synonymous with your brand.
Read more30% Of Shoppers Leave Ecommerce Sites In Less Than 1 Minute
Ecommerce sites only have seconds to capture and engage their consumers and move them further down the conversion path.
Read moreCombine Personas With These 4 Personality Types To Better Target Customers
Personas help you evaluate your content and identify strategic gaps to meet your customers’ needs. It’s also crucial to understand site visitor behavior.
Read moreOptimize Images for Happier Site Users [Research]
By Patrick Hong
A new study from technology provider Radware has revealed the importance of optimizing images so that they render more quickly in a users’ browser, as a means of boosting the overall user experience of websites. Recent case studies on this topic include Yahoo, which discovered that making pages…
Read moreESPN Redesigns Site With 'Mobile-First' Mentality
By Patrick Hong
ESPN has announced a major site redesign to launch next spring (just in time for the site’s 20th anniversary), marking the first reinvention of the popular online sports news site in five years. ESPN is letting users who want to experience the new site design sign up to the public beta,…
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