Content Marketing | momentology

Marketing's Next Phase: Your Product Is Your Marketing

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

Investing in short-term tactics is risky. Here’s why you should embrace a consumer-centric SEO strategy that will deliver long-term business results.

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.