Automotive | momentology

Why Do Most Brands Stay Clear of Black History Month?

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

Several auto advertisers will sit out Super Bowl XLIX, paving the way for a spate of newbies attracted by the potential for 222 million eyeballs.

Forget puppies. These seven Super Bowl advertisers are extending their TV ad dollars with noteworthy digital plays.