Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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Oscar 2015 Marketing Predictions

By Lisa Lacy

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

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14 Valentine’s Day Marketing Campaigns To Swoon Over

By Lisa Lacy

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads

By Lisa Lacy

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

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Exodus of Auto Brands From Super Bowl XLIX Makes Room For First-Time Advertisers

By Lisa Lacy

Several auto advertisers will sit out Super Bowl XLIX, paving the way for a spate of newbies attracted by the potential for 222 million eyeballs.

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7 Super Bowl Advertisers Scoring With Digital Content

By Lisa Lacy

Forget puppies. These seven Super Bowl advertisers are extending their TV ad dollars with noteworthy digital plays.

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