Marketing's Next Phase: Your Product Is Your Marketing

By Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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User-Generated Content: 9 Advantages & Challenges

By Lisa Lacy

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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18 New Content Marketing Rules

By Lisa Lacy

Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.

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Lowe's Has Nailed The Art Of Content Repurposing

By Kelly Wrather

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

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Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

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Why Content Goes Unshared, Unnoticed & Unloved

Why creating content that people will care about, people will share with their friends, and will also attract links from other websites is so hard.

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