Marketing's Next Phase: Your Product Is Your Marketing

By Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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Check Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson

By Patrick Hong

Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.

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Why Advertising Must Be More Consumer-Centric

By Patrick Hong

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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Mashable’s Pete Cashmore On Brand Storytelling: Where To Next?

By Lisa Lacy

In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?

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The Dangers Of Industry Disruption: Why Brands Must Think Like Startups

By Lisa Lacy

Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.

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Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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