In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.
Read moreCheck Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson
By Patrick Hong
Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.
Read moreWhy Advertising Must Be More Consumer-Centric
By Patrick Hong
One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.
Read moreBrands Use International Women's Day To Talk Gender Inequality, Empower Women
By Lisa Lacy
Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.
Read moreMashable’s Pete Cashmore On Brand Storytelling: Where To Next?
By Lisa Lacy
In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?
Read moreThe Dangers Of Industry Disruption: Why Brands Must Think Like Startups
By Lisa Lacy
Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.
Read moreWhy Do Most Brands Stay Clear of Black History Month?
By Patrick Hong
Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?
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