Influencer Marketing | momentology

Tweets In Google Search: 4 Ways Brands Can Increase Visibility

As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

As the idea of celebrity changes for younger generations, what do marketers need to know about influence to remain relevant to consumers?

Forget puppies. These seven Super Bowl advertisers are extending their TV ad dollars with noteworthy digital plays.

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

Creating authentic content is hard for brands, but brand advocates or influencers can help win consumer trust and help push people to purchase.

An active, engaged brand community can drive innovation and increase revenues and customer loyalty. These 10 brands are leading the way.