Brands Use International Women's Day To Talk Gender Inequality, Empower Women

By Lisa Lacy

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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Why Do Most Brands Stay Clear of Black History Month?

By Patrick Hong

Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?

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What Loyalty Marketers Can Learn From Dating

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

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Heineken Video Stunt Woos U.S.-Based Champions League Fans

By Lisa Lacy

The video is part of a broader effort from the Dutch beer brand to connect with the 90 million fans of European football who live in the U.S.

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Can Budweiser's Puppy Commercials Teach Other Brands New Tricks?

By Lisa Lacy

Marketers looking to emulate Budweiser’s advertising success with puppies should develop content with relatable themes and emotional triggers.

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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads

By Lisa Lacy

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

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Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again

By Lisa Lacy

GoDaddy has a history of pushing the envelope. Despite widespread speculation its latest ad controversy was intentional, the strategy works.

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