Paid Search | momentology

7 Steps To A Customer-Centric Content Scorecard

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

This case study examines how Argos reaches, influences, and engages consumers via digital channels throughout the online purchase journey.

Search marketing expert weighs in on how brands can better understand consumer intent and figure out what type of content satisfies end users.

This digital marketing campaign template will help improve your email, paid search, organic search, social, and content efforts .

Brands are ramping up their marketing investments. Email leads as the top conduit for communications and driving customer loyalty.

Data and analysis on consumers spending on Thanksgiving, Black Friday, Cyber Monday has revealed five keys to more revenue and beyond.

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

What will be the biggest paid search marketing trends? 18 experienced PPC advertising experts share their insights and top predictions.