7 Steps To A Customer-Centric Content Scorecard

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

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Argos Case Study: Mapping The Consumer Journey To Purchase

By Patrick Hong

This case study examines how Argos reaches, influences, and engages consumers via digital channels throughout the online purchase journey.

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Acronym Media's CMO Mike Grehan On Why Marketers Should Think Like Publishers

By Lisa Lacy

Search marketing expert weighs in on how brands can better understand consumer intent and figure out what type of content satisfies end users.

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Ultimate Digital Marketing Campaign Template For 2015

By Danny Goodwin

This digital marketing campaign template will help improve your email, paid search, organic search, social, and content efforts in 2015.  

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Email Marketing Budgets To Surge In 2015

By Danny Goodwin

Brands are ramping up their marketing investments. Email leads as the top conduit for communications and driving customer loyalty.

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Black Friday & Cyber Week: 5 Takeaways From Consumer Behavior For Retail Brands

By Patrick Hong

Data and analysis on consumers spending on Thanksgiving, Black Friday, Cyber Monday has revealed five keys to more revenue in 2015 and beyond.

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4 Tips on Crafting PPC Ads That Convert Like Crazy

By Larry Kim

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

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Paid Search Trends 2015: Top PPC Predictions From 18 Experts

By Danny Goodwin

What will be the biggest paid search marketing trends for 2015? 18 experienced PPC advertising experts share their insights and top predictions.

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