As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?
Read moreCheck Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson
By Patrick Hong
Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.
Read moreFinance Brands & Social Media: Consumers Expect More
By Patrick Hong
The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.
Read moreBrands Use International Women's Day To Talk Gender Inequality, Empower Women
By Lisa Lacy
Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.
Read moreMashable’s Pete Cashmore On Brand Storytelling: Where To Next?
By Lisa Lacy
In an age of rapid technological development, how does a brand stay connected to its audience and continue to serve compelling content?
Read more3 Ways To Prepare For A Social Media Brand Crisis
A social media brand crisis is inevitable. Having a crisis management strategy in place now will help protect your brand’s reputation later.
Read more18 New Content Marketing Rules
By Lisa Lacy
Ways your brand or business can create great content, market it on the right platforms, and engage your target audiences.
Read moreOscar Marketing Predictions
By Lisa Lacy
Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.
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