A social media brand crisis is inevitable. Having a crisis management strategy in place now will help protect your brand’s reputation later.
Read moreWhy Do Most Brands Stay Clear of Black History Month?
By Patrick Hong
Are brands doing enough to build positive relationships with ethnic and minority communities outside of Black History month?
Read moreHooked On Smartphones: 23 Compelling Mobile Consumer Statistics
By Patrick Hong
A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.
Read moreMardi Gras: A Missed Marketing Moment For Brands
By Lisa Lacy
Both local and national brands use the Mardi Gras celebration to push out social content, but could they do more to connect with consumers?
Read moreWhy Video Is A Content Marketer’s Best Medium For Storytelling
By Greg Jarboe
Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.
Read more14 Valentine’s Day Marketing Campaigns To Swoon Over
By Lisa Lacy
Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.
Read moreEmotional Storytelling Is KFC's Newest Ingredient
By Patrick Hong
As KFC celebrates its 50th anniversary, the brand is trying to connect with consumers on an emotional level by focusing on touching moments.
Read moreTaco Bell Gives Fans A Valentine's Gift: Temporary Tattoos
By Lisa Lacy
The branded on-trend accessory is the result of social listening as Taco Bell tries to continue building an authentic friendship with millennial fans.
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