Facebook Video vs. YouTube: Which Is A Better Investment For Brands?

By Greg Jarboe

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

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5 Ridiculously Powerful Facebook Ad Targeting Strategies

By Larry Kim

Facebook is a powerful platform for targeting ads to existing contacts or based on purchase behavior, profiles, life events, or other consumer data.

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Apple Watch Brings Hyperlocal Advertising To Consumers' Wrists

By Patrick Hong

With the Apple Watch widely expected to launch in March, what opportunities will the new technology present to consumers and marketers?

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Email Marketing Budgets To Surge In 2015

By Danny Goodwin

Brands are ramping up their marketing investments. Email leads as the top conduit for communications and driving customer loyalty.

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Display Ad Viewability: Consumers Don't See 56% Of Ads

By Lisa Lacy

Google recently studied its display advertising platforms to better understand ad viewability. What do advertisers and publishers need to know?

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4 Tips on Crafting PPC Ads That Convert Like Crazy

By Larry Kim

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

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Paid Search Trends 2015: Top PPC Predictions From 18 Experts

By Danny Goodwin

What will be the biggest paid search marketing trends for 2015? 18 experienced PPC advertising experts share their insights and top predictions.

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Which Retargeted Ads Perform Best With Consumers?

By Patrick Hong

How do people feel about and respond to retargeting? Research shows that consumers click on relevant ads when they appear on trusted websites.

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