Finance Brands & Social Media: Consumers Expect More

By Patrick Hong

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

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5 Reasons Customer Lifetime Value Is The Must-Track Metric Of 2015

Incredible advances in affordable, real-time, big data analytics solutions will help elevate CLV to the status of Golden Metric.

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Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

By Patrick Hong

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

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Creating Awareness With Content

By Erin Everhart

Content needs to tell a story and tie back to your brand so consumers can relate the content they read with the products you sell.

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Why Video Is A Content Marketer’s Best Medium For Storytelling

By Greg Jarboe

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

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Aflac One Day Pay Aims To Match The Speed Of Modern Consumers

By Lisa Lacy

Aflac is trying to satisfy insurance customers, who don’t like to wait long for anything, with a simplified submission process for claims.

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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads

By Lisa Lacy

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

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