Most travel brands fail to create content that inspires consumers. This is a direct consequence of the perennial misuse of keyword research.
Read moreMarketing's Next Phase: Your Product Is Your Marketing
By Lisa Lacy
In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.
Read moreUser-Generated Content: 9 Advantages & Challenges
By Lisa Lacy
User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?
Read moreThe Dangers Of Industry Disruption: Why Brands Must Think Like Startups
By Lisa Lacy
Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.
Read moreOscar Marketing Predictions
By Lisa Lacy
Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.
Read more14 Valentine’s Day Marketing Campaigns To Swoon Over
By Lisa Lacy
Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.
Read morePinterest Searches For More Male Users
In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.
Read moreWhy Authentic Content Matters To Brands, Influencers & Consumers
By Lisa Lacy
Creating authentic content is hard for brands, but brand advocates or influencers can help win consumer trust and help push people to purchase.
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