Inspiring Keyword Research Ideas For Travel Brands

By Jose Truchado

Most travel brands fail to create content that inspires consumers. This is a direct consequence of the perennial misuse of keyword research.

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Marketing's Next Phase: Your Product Is Your Marketing

By Lisa Lacy

In order to keep up with rapid industry change, brands must now consider marketing as a product for consumers.

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User-Generated Content: 9 Advantages & Challenges

By Lisa Lacy

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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The Dangers Of Industry Disruption: Why Brands Must Think Like Startups

By Lisa Lacy

Brands like Smirnoff, Ritz, and Sour Patch Kids apply marketing principles gleaned from startups to avoid industry disruption.

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Oscar 2015 Marketing Predictions

By Lisa Lacy

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

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14 Valentine’s Day Marketing Campaigns To Swoon Over

By Lisa Lacy

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

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Pinterest Searches For More Male Users

By Danny Goodwin

In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.

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Why Authentic Content Matters To Brands, Influencers & Consumers

By Lisa Lacy

Creating authentic content is hard for brands, but brand advocates or influencers can help win consumer trust and help push people to purchase.

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