5 Reasons Customer Lifetime Value Is The Must-Track Metric Of 2015

Incredible advances in affordable, real-time, big data analytics solutions will help elevate CLV to the status of Golden Metric.

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4 Exceptional Content Lessons From Getty Images & Lean In

This image collection illustrates ways every brand can approach content, content curation, trends, audience research, and storytelling.

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Why Video Is A Content Marketer’s Best Medium For Storytelling

By Greg Jarboe

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

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14 Valentine’s Day Marketing Campaigns To Swoon Over

By Lisa Lacy

Hallmark, Ford, WestJet, Cartier, Oreo and Snuggle rank among the brands creating visual content as valentines for their customers.

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Why User Experience Defines Your Brand

By Larry Marine

Couple a UX strategy with a great UX design to achieve a brandable UX design. Only then will UX become synonymous with your brand.

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Super Bowl 2015 Moments: These Brands Had Truly Memorable Ads

By Lisa Lacy

In addition to the New England Patriots, brands like Fiat, Always, McDonald’s, Toyota and Bud Light were Super Bowl winners in their own ways.

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Ploy or Not, Puppy Ad Controversy Puts GoDaddy In Super Bowl Spotlight Again

By Lisa Lacy

GoDaddy has a history of pushing the envelope. Despite widespread speculation its latest ad controversy was intentional, the strategy works.

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Pinterest Searches For More Male Users

By Danny Goodwin

In an effort keep its male users active and attract more men, Pinterest has updated its search engine to show results just for guys.

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