McDonald's Q&A Content Campaign Tries To Build Consumer Trust

“Our Food, Your Questions” lets consumers ask McDonald’s anything about the source, quality, and production of the restaurant’s food. Yes, even pink slime.

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Don’t Make the Content Suck: The Marriott Approach To Content Marketing Domination

Marriott uses technology to provide informational and entertaining content at the right moments, in the right context, on the right screen.

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Chrysler Virtual Car Factory Tour Shows Consumers How 200 Is Made

Chrysler’s new content initiative uses Google Maps Business View to show consumers just what goes into the manufacturing of the brand new 200 sedan. Also available on the Chrysler website the virtual tour depicts every step of the manufacturing process, and also shows off the newly refurbished…

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Kix Cereal Appeals to Moms with Online Stories, Punky Brewster

Cereal brand Kix has launched new cereal boxes with related online story content and, as a result, it says it has teamed up with “Punky Brewster” actress Soleil Moon Frye to “help parents inspire learning, imagination and breakfast-time fun.” But, with reports emerging that America’s love…

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Travel Bookings From Mobile Devices Grow 20%

A new study from advertising technology provider Criteo, has revealed a stark rise in the number of travel bookings being completed via mobile devices. In an analysis of more than 300 million bookings, responsible for more than $150 billion in booking value over the first half of 2014, Criteo…

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Marriott Uses Virtual Reality To Connect With Travelers

Marriott Hotels has rolled out an immersive virtual travel experience, which itself is actually traveling the country, as more brands experiment with virtual reality technology in general and with Oculus Rift in particular. Marriott partnered with video effects and creative content studio…

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