Halloween Marketing Tricks & Treats: Stats, Strategies & Scary Good Content

Halloween is a billion-dollar industry. In 2013, the National Retail Federation (NRF) estimated that 158 million Americans would be participating in Halloween festivities, spending a total of $6.9 billion. This year’s spending is forecast to be even higher. The NRF forecast that total US…

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10 Brands Optimizing, Uncovering & Creating Moments That Matter

Brands that can identify and capitalize on untapped moments in the lives of consumers and make them matter are the brands that will distance themselves from the competition. Speaking at SMX East in New York City, Jeffrey K. Rohrs, VP, Marketing Insights, ExactTarget, discussed how the funnel is…

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6 Ways Brands Turn Beyonce & Apple Products Into Successful Real-Time Marketing

In the “Be Bold, Be Engaging, or Be Gone: The Importance of Real-Time Marketing,” panel on Day 1 of Advertising Week in New York, Chris Kerns, director of analytics and research at social marketing platform Spredfast, noted real-time marketing doesn’t get a lot of love in the press – and it…

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Creating Healthy Content for Your Audiences

By Victoria Edwards

Health care content marketing can be extremely challenging. With so many rules and regulations that need to be followed from a digital perspective, it can be difficult at times to find the right balance between content that engages and educates your audience, but also follows the high level of…

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Google Search Visibility: 4 Insights on How People View & Click Results

Google’s search results pages are constantly evolving, especially over the past few years. The introduction of new elements such as the Knowledge Graph, quick answers, the local carousel, and an abundance of other search features, as well huge growth in searches conducted on smartphones and…

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Netflix's Ingredients For Success: Cooking Up An Addiction

By Bas van den Beld

It’s Friday night and my wife and I sit down after the kids have gone to bed. We just need one look and then my wife says, “Shall we?” I reply “yes” and within seconds we’re completely into it. A lot of “oohs” and “aahs” follow for the next 50 minutes: we’re watching our…

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