Andrew Smith

Director, Escherman

Andrew Smith
Andrew Bruce Smith is the founder and Managing Director of digital communications consultancy Escherman. With a career spanning 29 years, Andrew has implemented many successful marketing communications programmes for brands such as IBM, MySQL, and Apple. He is co-author of two best-selling social media books - Share This: a practical handbook to the biggest changes taking place in the media and its professions (Wiley 2012). And Share This Too: More Social Media Solutions for PR Professionals (Wiley 2013). Andrew is also a trainer in measurement, evaluation, social media, analytics and SEO for the Chartered Institute of Public Relations (CIPR), a member of the CIPR Social Media panel and a guest lecturer at the University of Leeds Business School.

Social Media Usage By Teens: The Dangers of Drawing Wrong Conclusions

By Andrew Smith

Conflicting and anecdotal evidence makes it hard to see a coherent picture of teen social media habits. How can marketers make sense of it all?

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Social Media Vanity Metrics: The Trap For Consumer Marketing

By Andrew Smith

Are you planning and measuring success in social media around broad metrics, such as potential impressions? Then you need to examine what those numbers are really telling you.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.