Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.
Read moreBest Super Bowl Ads Of Put New Plays In Marketer’s Playbook
By Greg Jarboe
What the top Super Bowl commercials of can teach marketers about being visible and persuasive in the moments that really matter.
Read moreFacebook Video vs. YouTube: Which Is A Better Investment For Brands?
By Greg Jarboe
Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.
Read moreVideo Marketing Trends: Insights And Predictions From 15 Experts
By Greg Jarboe
What will be the top video marketing trends? Here are insights and predictions from 15 top video experts.
Read moreMeasurement Is Key To Video Marketing Success
By Greg Jarboe
You can and should go beyond “views” to these more important branding metrics to measure the success of your video marketing strategy.
Read morePromoting YouTube Video Content With TrueView Advertising
By Greg Jarboe
With so many videos on YouTube, it’s vital to design a solid plan to promote your content and ensure it’s viewed by your target audience.
Read moreAmplifying Video Content With Social Media To Improve Discoverability
By Greg Jarboe
Improve your video marketing strategy by identifying “super-sharers” in your audience to help build a community around your content.
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