Greg Jarboe

Owner, SEO-PR

Greg Jarboe
Greg Jarboe is President and co-founder of SEO-PR, an award-winning content marketing agency. Jarboe is the author of YouTube and Video Marketing: An Hour a Day. He’s also a contributor to The Art of SEO, Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment, Complete B2B Online Marketing, and Enchantment: The Art of Changing Hearts, Minds and Actions. He’s interviewed in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. A frequent speaker at industry conferences, he writes for ReelSEO, ClickZ, and The SEM Post. He’s an executive education instructor at the Rutgers Business School and the Content Marketing faculty chair at Market Motive.

Why Video Is A Content Marketer’s Best Medium For Storytelling

By Greg Jarboe

Stories, whether fictional or nonfictional, are illustrative, easily memorable, and allow a brand to create stronger emotional bonds with customers.

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Best Super Bowl Ads Of 2015 Put New Plays In Marketer’s Playbook

By Greg Jarboe

What the top Super Bowl commercials of 2015 can teach marketers about being visible and persuasive in the moments that really matter.

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Facebook Video vs. YouTube: Which Is A Better Investment For Brands?

By Greg Jarboe

Senior marketers should weigh all the pros and cons before shifting a large percentage of their video marketing budgets from YouTube to Facebook.

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Video Marketing Trends for 2015: Insights And Predictions From 15 Experts

By Greg Jarboe

What will be the top video marketing trends in 2015? Here are insights and predictions from 15 top video experts.

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Measurement Is Key To Video Marketing Success

By Greg Jarboe

You can and should go beyond “views” to these more important branding metrics to measure the success of your video marketing strategy.

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Promoting YouTube Video Content With TrueView Advertising

By Greg Jarboe

With so many videos on YouTube, it’s vital to design a solid plan to promote your content and ensure it’s viewed by your target audience.

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Amplifying Video Content With Social Media To Improve Discoverability

By Greg Jarboe

Improve your video marketing strategy by identifying “super-sharers” in your audience to help build a community around your content.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.