Chris Johnson

Content Director , PerformanceIN

Starting out as an affiliate on a number of search, loyalty and comparison and content websites, Chris learned his trade at a4u towers. The forum evolved into a news and blog portal (now called PerformanceIN), covering the latest in performance advertising which heavily involves affiliate as part of the marketing mix. Chris heads up the content for PerformanceIN and also across the PMI event series.

Bottom-Line ROI – Support from Affiliate Marketing

By Chris Johnson

Today’s affiliate space is throwing up some impressive figures. A recent UK market study by the IAB and PwC showcased the affiliate and lead generation market as a £14 billion revenue generator – one that paid out over a billion pounds in commissions and expenditure to affiliates. Forrester is…

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Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.