Facebook is a powerful platform for targeting ads to existing contacts or based on purchase behavior, profiles, life events, or other consumer data.
Read more4 Tips on Crafting PPC Ads That Convert Like Crazy
By Larry Kim
Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.
Read more6 Critical PPC Lessons from eBay's Biggest AdWords Mistakes
By Larry Kim
There’s much to be learned from the successes of the “big guys” in PPC – those brands that spend hundreds of thousands or even millions in paid search ads – but even more from their mistakes. Man, has eBay made their share of mistakes… and then some. You see, eBay wasn’t very happy…
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