Larry Kim

Founder & CTO, WordStream

Larry Kim
Larry Kim is the Founder and CTO of WordStream, Inc., a provider of PPC management software and services.

5 Ridiculously Powerful Facebook Ad Targeting Strategies

By Larry Kim

Facebook is a powerful platform for targeting ads to existing contacts or based on purchase behavior, profiles, life events, or other consumer data.

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4 Tips on Crafting PPC Ads That Convert Like Crazy

By Larry Kim

Here are a few creative paid search ad writing tricks you can use that will payoff in higher conversion rates, lower CPCs, and a better ROI.

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6 Critical PPC Lessons from eBay's Biggest AdWords Mistakes

By Larry Kim

There’s much to be learned from the successes of the “big guys” in PPC – those brands that spend hundreds of thousands or even millions in paid search ads – but even more from their mistakes. Man, has eBay made their share of mistakes… and then some. You see, eBay wasn’t very happy…

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