Tweets In Google Search: 4 Ways Brands Can Increase Visibility

By Lisa Williams

As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?

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4 Exceptional Content Lessons From Getty Images & Lean In

By Lisa Williams

This image collection illustrates ways every brand can approach content, content curation, trends, audience research, and storytelling.

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7 Steps To A Customer-Centric Content Scorecard

By Lisa Williams

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base

By Lisa Williams

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

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