Lisa Williams

Lisa Williams is the President of Sustainable Digital Marketing. She is a 19-year veteran of online marketing and has been featured in Kiplinger Magazine, Glamour Magazine, Boston Globe and The Oregonian. She recently authored her first book, "When Everybody Clicks: Sustainable Digital Marketing". Lisa is on the SEMpdx (Search Engine Marketing Professionals of Portland Oregon) Advisory Board. She speaks at regional, national and international conferences on the topics of digital strategy, marketing integration, team development and leadership. She is available for training and consulting.

Tweets In Google Search: 4 Ways Brands Can Increase Visibility

By Lisa Williams

As tweets start becoming more visible in Google’s search results, should your brand or business re-examine its Twitter and SEO strategies?

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4 Exceptional Content Lessons From Getty Images & Lean In

By Lisa Williams

This image collection illustrates ways every brand can approach content, content curation, trends, audience research, and storytelling.

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7 Steps To A Customer-Centric Content Scorecard

By Lisa Williams

Content scorecards are one of the best, most relevant tools for analyzing past, present, and potential future performance of content. Here’s why.

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4 Reasons To Focus On The Quality (Not Quantity) Of Your Facebook Fan Base

By Lisa Williams

Focusing less on the quantity and more on quality allows for better, more focused storytelling because you’re trying to reach your loyalists.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.