Santi Pierini

President, CAKE

Santi Pierini
Santi Pierini is the President at CAKE, a provider of SaaS-based solutions that track, attribute and optimize the performance of digital marketing spend, in real-time. Bringing clarity to multi-channel marketing campaigns, CAKE empowers advertisers, agencies, networks and publishers with the insight to make intelligent marketing decisions.

5 Ways To Stay Ahead Of The Marketing Technology Wave

By Santi Pierini

Using marketing technology to harness data, measure digital advertising performance, and quantify results will allow marketers to thrive in 2015.

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Performance Marketing: 4 Key Metrics For Brands

By Santi Pierini

These essential performance marketing metrics help determine how campaigns are performing, how spend can be optimized, and success or failure.

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Welcome to Momentology

Momentology is the leading digital marketing strategy and news resource for senior marketers who believe in a strong customer-centric focus and want to learn how to be visible and persuasive in the moments that really matter.