Troy Smith

President, Search Optics

Troy Smith
Troy Smith is president of Search Optics, a leading digital marketing provider with a specialty in automotive. He has a diverse background in digital marketing, technology, automotive and sales. He helps over 1,000 automotive dealers and OEMs integrate digital marketing campaigns that emphasize return on investment.

Why Mobile-First Marketing Matters To Automotive Dealers

By Troy Smith

Large numbers of auto customers rely on mobile – from preliminary research through making their final decisions about what to purchase and where.

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