Social Login Adoption By Consumers 'Exploding' [Survey]

Consumer identity management platform Gigya has released its 2014 State of Consumer Privacy and Personalization survey, which found social login adoption is “exploding” in part because consumers want transparency, relevance, and convenience when sharing data with brands. And, as a result, more…

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Chrysler Virtual Car Factory Tour Shows Consumers How 200 Is Made

Chrysler’s new content initiative uses Google Maps Business View to show consumers just what goes into the manufacturing of the brand new 200 sedan. Also available on the Chrysler website the virtual tour depicts every step of the manufacturing process, and also shows off the newly refurbished…

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Kix Cereal Appeals to Moms with Online Stories, Punky Brewster

Cereal brand Kix has launched new cereal boxes with related online story content and, as a result, it says it has teamed up with “Punky Brewster” actress Soleil Moon Frye to “help parents inspire learning, imagination and breakfast-time fun.” But, with reports emerging that America’s love…

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2 Must-Read Takeaways for Brands Looking To Be More Customer-Centric

One of the biggest goals for most brands is to be more customer-centric. It’s one of the golden rules of marketing, and also one of the pillars on which momentology is based. However, while many seek to adopt customer-centricity as a culture, proving its value as a revenue generating strategy…

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A Winning Formula For Online Reputation Management

By Matt Roberts

I stumbled across a TED talk by John Wooden, a famous U.S. basketball coach who is regarded by many as the best coach of all time. His talk was full of some great and often moving poems and lessons you know it takes a lifetime to learn. One of the pearls of wisdom Wooden shared made me press…

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Showtime’s Haptic 'Homeland' Video Gives Android Users A Multisensory Experience

One of the features in the new Apple Watch that got the crowd excited after Tim Cook’s iPhone 6 announcement is a technology known as haptic, which enables the device to vibrate when, for example, doling out turn-by-turn directions. It is perhaps ironic then that Showtime has released what it…

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Netflix's Ingredients For Success: Cooking Up An Addiction

By Bas van den Beld

It’s Friday night and my wife and I sit down after the kids have gone to bed. We just need one look and then my wife says, “Shall we?” I reply “yes” and within seconds we’re completely into it. A lot of “oohs” and “aahs” follow for the next 50 minutes: we’re watching our…

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