Marriott Hotels has rolled out an immersive virtual travel experience, which itself is actually traveling the country, as more brands experiment with virtual reality technology in general and with Oculus Rift in particular. Marriott partnered with video effects and creative content studio…
Read more5 Cornerstones For Every Inbound Marketing Strategy
While the breadth of inbound marketing (and the term itself) has attracted criticism, inbound marketing undeniably promotes solid digital marketing principles and ROI-driven content that customers will love throughout all stages of their journey on the path to conversion. Ultimately, C-level…
Read moreMarketing to Millennials: 18 Facts Brands Need To Know
Introducing Millennials As the only generation to have grown up in an age of rapid digital transformation, millennials, or those born in the 1980s and ’90s, are a unique prospect for brands and marketers. A generation defined by values that are constantly challenged, Initiative terms them “reset…
Read more3 Pillars to Build Stronger Social Strategies Amidst Declined Facebook Reach
If search is the king of intent, social rules the realm of interaction. In the initial onset, social advertising through channels such as Facebook helped fill in the top of the purchase funnel, driving awareness and consideration in a socially engaging environment. As Facebook has evolved, the…
Read moreOptimize Images for Happier Site Users [Research]
A new study from technology provider Radware has revealed the importance of optimizing images so that they render more quickly in a users’ browser, as a means of boosting the overall user experience of websites. Recent case studies on this topic include Yahoo, which discovered that making pages…
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