Content is a Catalyst for Conversation As social search nips at the heels of search engines, as a leading source for driving visitors to websites, the value of quality content has increased exponentially. Tried-and-true SEO techniques no longer work, and businesses, publishers, and brands are…
Read moreBrand & Customer Loyalty: Context Is King [Study]
StrongView have released their Brand Loyalty Survey. The questions explored the motivations and demographics of those loyal to brands. Some of the results may surprise you. The survey asked more than 2,200 online U.S. adults across major industries about their feelings on brands and the way…
Read moreBrand Under Attack: 2 Must-Read Online Reputation Management Case Studies
By Greg Jarboe
Has your brand or its CEO ever been the target of mean-spirited and scurrilous attacks? If not, it could happen at any time. It happened to Elixir Interactive a couple of years ago. The interactive marketing agency, which provides online reputation management and search engine optimization…
Read moreESPN Redesigns Site With 'Mobile-First' Mentality
ESPN has announced a major site redesign to launch next spring (just in time for the site’s 20th anniversary), marking the first reinvention of the popular online sports news site in five years. ESPN is letting users who want to experience the new site design sign up to the public beta,…
Read moreBottom-Line ROI – Support from Affiliate Marketing
Today’s affiliate space is throwing up some impressive figures. A recent UK market study by the IAB and PwC showcased the affiliate and lead generation market as a £14 billion revenue generator – one that paid out over a billion pounds in commissions and expenditure to affiliates. Forrester is…
Read moreIs Your Marketing Agency Blinding You With Analytical Reports?
By Martin Woods
The vast majority of companies use a marketing agency to either complement, or supplement, their in-house marketing activities to fill knowledge or resource gaps. There are many positives (and negatives) for using a marketing agency, but one of the biggest problems can be understanding and…
Read moreGoogle Analytics Benchmarking Reports Return: Discover Areas To Grow Revenue
Google Analytics has announced the return of Benchmarking reports. The feature, which was discontinued, deprived marketers of a simple way to contextualize performance with that of their relevant market. In a blog post heralding the return of the feature, Google explained that…
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