Check Out Snickers' Brilliant 'You're Not You' Tweet To Jeremy Clarkson

Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.

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The CMO's Guide To Forecasting SEO ROI

By Kirsty Hulse

Forecasting ROI is crucial before investing in SEO. Make sure you have defined measurable objectives and understand the size of the opportunity.

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Use Google Analytics To Find Out Why People Leave Your Website

By Mark Hansen

You’re seeing lots of visitors come to your site, but they aren’t sticking around or converting to customers and contributing revenue. Now what?

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Finance Brands & Social Media: Consumers Expect More

The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.

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User-Generated Content: 9 Advantages & Challenges

User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?

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Why Advertising Must Be More Consumer-Centric

One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.

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Brands Use International Women's Day To Talk Gender Inequality, Empower Women

Brands used International Women’s Day 2015 to communicate messages about gender quality, empowerment and domestic abuse.

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