Snickers wants to make sure the “Top Gear” host doesn’t go hungry on set, in a play on their “You’re not you when you’re hungry” campaign.
Read moreThe CMO's Guide To Forecasting SEO ROI
By Kirsty Hulse
Forecasting ROI is crucial before investing in SEO. Make sure you have defined measurable objectives and understand the size of the opportunity.
Read moreUse Google Analytics To Find Out Why People Leave Your Website
By Mark Hansen
You’re seeing lots of visitors come to your site, but they aren’t sticking around or converting to customers and contributing revenue. Now what?
Read moreFinance Brands & Social Media: Consumers Expect More
The social media activity of financial brands highlights a significant gap between consumer expectations, and what brands actually deliver.
Read moreUser-Generated Content: 9 Advantages & Challenges
User-generated content is cheap and plentiful, but what other opportunities exist for marketers? And what challenges must you consider?
Read moreWhy Advertising Must Be More Consumer-Centric
One important question brands need to be asking themselves is whether their advertising efforts actually deliver value and aid the consumer journey.
Read moreBrands Use International Women's Day To Talk Gender Inequality, Empower Women
Brands used International Women’s Day to communicate messages about gender quality, empowerment and domestic abuse.
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