Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.
Read moreLowe's Has Nailed The Art Of Content Repurposing
Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.
Read moreHooked On Smartphones: 23 Compelling Mobile Consumer Statistics
A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.
Read moreWhy Content Goes Unshared, Unnoticed & Unloved
By Hannah Smith
Why creating content that people will care about, people will share with their friends, and will also attract links from other websites is so hard.
Read moreCMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands
To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.
Read moreCreating Awareness With Content
Content needs to tell a story and tie back to your brand so consumers can relate the content they read with the products you sell.
Read moreOscar Marketing Predictions
Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.
Read moreAwards Shows Offer 4 Marketing Moments For Brands To Seize
Awards shows offer specific moments for authentic, smart brands to create meaningful connections with millions of viewers.
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