What Loyalty Marketers Can Learn From Dating

By Geoff Smith

Brands that want to make deep, lasting connections with consumers must start slowly. Listen, respond, and show loyal customers some gratitude.

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Lowe's Has Nailed The Art Of Content Repurposing

By Kelly Wrather

Lowe’s is no stranger to creating compelling content. Here’s what brands can learn from Lowe’s, which has built an integrated content experience.

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Hooked On Smartphones: 23 Compelling Mobile Consumer Statistics

A survey from Apigee has revealed fascinating insights on the extent of the influence that smartphone technology has had on U.S. and UK consumers.

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Why Content Goes Unshared, Unnoticed & Unloved

By Hannah Smith

Why creating content that people will care about, people will share with their friends, and will also attract links from other websites is so hard.

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CMOs: New Mobile Marketing Strategies Needed To Match Consumer Demands

To seize the mobile opportunity, brands must change the way they think about mobile to keep pace with consumer expectations and demands.

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Creating Awareness With Content

By Erin Everhart

Content needs to tell a story and tie back to your brand so consumers can relate the content they read with the products you sell.

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Oscar Marketing Predictions

Many themes that emerged around the Super Bowl are reappearing as marketers gear up for the 87th Academy Awards on February 22.

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Awards Shows Offer 4 Marketing Moments For Brands To Seize

Awards shows offer specific moments for authentic, smart brands to create meaningful connections with millions of viewers.

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